Ethos and pathos

Barack Obama prefers using forms of appeal like…

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Table of contents

Ethos

Barack Obama appeals to trust or authority whenever he wants to make himself, the audience, or the people mentioned in his speech appear trustworthy, skilled, caring, or knowledgeable. For example, he describes Joe Biden as a competent, skilled politician: “I want to thank my friend and partner of the last four years, America's happy warrior, the best vice-president anybody could ever hope for, Joe Biden” (ll. 46-48).

Also, Obama subt…

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