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Donald Trump's Inaugural Address

This study guide will help you analyze Donald Trump’s inaugural address. We will show you examples of elements in the text that will be relevant for your analysis. In these notes, we will focus on summary, analysis, topic, speaker, audience, language, modes of persuasion, circumstances, and intention.

Presentation of the speech

Title: “Donald Trump’s Inaugural Address”
Speaker: Donald Trump
Where: US Capitol Building, Washington D.C. 
When: 20th of January, 2017, during Donald Trump’s inauguration as US President.

Donald Trump (b. 1946) is a well-known American businessman and TV personality and the current President of the United States. Trump delivered his inaugural address when he took the oath of office and became the 45th US President.

You can watch the speech here.

 

Excerpt 

Below, you can read an excerpt from our study guide: 

Ethos

Donald Trump heavily relies on ethos in his speech, through numerous attempts to make himself or the audience appear to be trustworthy, skilled, caring, or knowledgeable.

For example, the speaker presents himself in the following ways that make him appear as a legitimate, caring leader: “The oath of office I take today is an oath of allegiance to all Americans.”; “I will fight for you with every breath in my body, and I will never, ever let you down.” 

He also presents the audience in a favorable light, painting the picture of the just, united Americans that share the same goals and burdens:

“These are just and reasonable demands of righteous people and a righteous public…”;
“always pursue solidarity. When America is united, America is totally unstoppable.” ;
“No challenge can match the heart and fight and spirit of America.”

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Donald Trump's Inaugural Address

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