Logos, ethos and pathos

The main modes of persuasion Nelson Mandela uses in his inaugural speech are ethos and pathos. This means the speaker appeals to people’s trust and emotions. Logos (appeals to reason) is used very litt…

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Table of contents

Logos

To appeal to reason, a speaker needs to use logical arguments, facts, or statistical evidence to support his case. Nelson Mandela’s speech does not include statistics, but it does include some logical argumentatio…

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Pathos

The speaker appeals to the emotions of the audience on multiple occasions, with the purpose of provoking an emotional reaction that will make them more likely to accept his views.

For example, he associates the apartheid regime with negative emotions like pain to make the audience reject it: “…depth of the pain we all carried in our hearts as we saw our country tear itself apart in a terrible conflict…”; “…the continuing bondage of poverty, deprivation, suffering, gender and other discrimina…

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