There is always an intention or purpose behind a speech. This point often represents the culmination of your analysis, because the intention has an enormous influence on the devices and arguments that the speaker chooses to employ. Essentially, most elements of a good speech are tailored to the speaker’s intention somehow. Therefore, speaking about the intention behind a speech and how it is realized can be a natural endpoint for your analysis.
What is the intention?
According to theories of classical rhetoric first developed in Ancient Greece, there are three main intentions that may lie behind a speech: to inform, to entertain and to persuade.
In practice, a speech will usually touch upon more than one of these intentions, but often your analysis will reveal that one intention is more dominant than the others. For example...