Logos, ethos and pathos

Hillary Clinton’s speech, “Women's Rights are Human Rights” utilizes all three modes of persuasion - logos, ethos, and pathos.

Modes of persuasion are strategies speakers use to get a positive reaction to their arguments and their message. This can be achieved by appealing to reason (logos), trust and authority (ethos), and emotions (pathos).

Table of contents


The speaker appeals to reason whenever she includes logical arguments, facts, or statistical evidence in her speech.

For example, she shows that women are discriminated against by citing statistics about their situation: “Women comprise more than half the world’s population, 70% of the world’s poor, and two-thirds of those who are not taught to read and write.”;  “a leading cause of death worldwide among women ages 14 to 44 is the violence they are subjected to in their own homes by their own relatives.”

The speaker also suggests logical arguments through parallelism:

if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work  and earn as full and equal partners in society, their families will flourish

The speaker uses logical arguments throughout the speech, which...

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